Adjunct Lecturer - Big Data and Marketing Analytics
Uowdubai · Dubai, United Arab Emirates ·
- Employment
- Contract
- Category
- Marketing
UOWD10710 - Adjunct Lecturer - Big Data and Marketing Analytics
Business Unit
Job Family
Not Applicable
Department
School of Business
Contract Type
Location
Dubai
About UOWD
Established in 1951 and ranked in the top 1% of universities worldwide*, Australia’s University of Wollongong is a global brand with international campuses in Dubai, Hong Kong and Malaysia.
University of Wollongong Dubai (UOWD) offers over 40 internationally recognised bachelor and master degrees spanning 10 in-demand industry sectors. All of our degree courses are accredited by the UAE Ministry of Education’s Commission for Academic Accreditation (CAA) and licensed by Dubai’s Knowledge and Human Development Authority (KHDA), as well as being recognised by leading professional organisations such as AACSB, ACCA, ACS, CIM, CIPD, CPA, Engineers Australia, PMI, and others.
The first internationally accredited Australian university in the UAE, we are the education gateway of choice for over 3,500 students, representing 100+ nationalities. Our global community of 152,000 alumni are pursuing career goals with respected blue‑chip companies and industry giants such as 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft and Pepsico. Additionally, research reveals that 83%** of fresh graduates are employed within six months of graduation.
Life at UOWD is rooted in the continued pursuit of excellence through teaching, research and industry engagement, with the student experience at its heart. Our 200,000-square‑foot campus at Dubai Knowledge Park features access to cutting‑edge technologies and a mix of traditional and innovative learning spaces, all housed in a vibrant modern setting that promises to deliver an enriched learning experience for our students. Located strategically near the Palm and the Burj Khalifa, the University benefits from the huge investment and innovation opportunities the city is known for globally.
*QS World University Rankings 2024
**Data from the Graduate Destination Survey 2017 to 2021
About the Role
The University of Wollongong in Dubai (UOWD) invites applications from qualified academics and industry professionals for the position of Adjunct Lecturer to teach the postgraduate subject MARK902 – Big Data and Marketing Analytics.
This subject reflects the growing need for data‑driven marketing decision making and equips students with the ability to apply descriptive, predictive, and prescriptive analytics to real marketing problems. Through case studies, practical exercises, and marketing theory, students learn how to translate data into meaningful marketing insights and strategic decisions.
We are seeking an educator who can bridge marketing knowledge with real analytical capability and bring practical data applications into the classroom.
About the Subject
MARK902 enables students to:
- Understand different types of big data and their relevance in marketing
- Use analytical tools and models to design marketing analytics studies
- Apply data‑driven thinking to marketing decision processes
- Interpret relationships between data, models, and marketing outcomes
Key Responsibilities:
- Deliver engaging and interactive lectures aligned with the subject outline.
- Incorporate real datasets, case studies, and analytical tools into teaching.
- Guide students in applying analytics to marketing decision scenarios.
- Assess student work and provide constructive academic feedback.
- Maintain academic standards in line with UOWD requirements.
About You
You are an enthusiastic educator and/or digital marketing specialist who can translate real‑world digital communication trends into impactful learning experiences. You stay up to date with current digital platforms and understand how brands create value through communication.
Qualifications and Experience:
- PhD in Marketing Analytics, Data Analytics, Business Analytics, Statistics, Information Systems, or a closely related discipline.
- Experience using analytical tools such as Excel, SPSS, R, Python, Power BI, Tableau, or similar.
- Teaching, training, or professional experience in analytics or data‑driven marketing.
- Excellent communication and presentation skills in English.
Highly Desirable
- Industry experience in marketing analytics, CRM analytics, digital marketing analytics, or consumer data analysis.
- Experience working with large datasets for business or marketing decision making.
- Prior experience teaching postgraduate marketing or analytics subjects.
Compensation and Benefits
The successful candidate will enjoy interaction with a professional dynamic team of highly respected educators from more than 50 different countries and exposure to students from over 100 nationalities.
The University offers adjunct lecturers at postgraduate level a compensation of AED 15,000 per semester. This covers teaching, grading and providing subject consultation for students. The University is located in Knowledge Park, Dubai and has excellent teaching, learning and research facilities as well as a Library that meets international standards.
UOWD is an equal opportunity employer that attracts, develops, motivates, empowers, and retains a diverse workforce.