Ad Copy Writer and Marketing Specialist at center-for-responsive-schools – Turners Falls | Jobyssey

The Digital Marketing Writer and Coordinator works closely with supervisor and other stakeholders to plan and execute social media, email marketing and Google ads initiatives in support of advertising and marketing our Responsive Classroom Advertised Institutes specifically, but in support of other marketing efforts broadly or as an integrated initiative.

This position is also responsible for proficient to expert use of HubSpot and Meta Ads for content scheduling, email campaign creation, list management, research, reporting, and day-to-day marketing execution. The coordinator works with supervisor to manage social media channels across all platforms and with the website administrator on Google Analytics.

There is no remote or hybrid option for this position. Requires regular face-to-face meetings and interactions and serves as the on-site liaising and interactions with in-person team members.

PRIMARY DUTIES AND RESPONSIBILITIES
Social Media
• Works closely with supervisors and designers plan and manage a content calendar, draft engaging captions and text, shoot/edit short-form videos and photos, and schedule posts for social platforms such as Meta, LinkedIn and YouTube.
• Monitors and replies to comments, direct messages, and brand mentions to interact with followers and provide timely customer service.
• Works closely with supervisory to identify and track key performance indicators such as reach, engagement, and conversion rates to measure campaign performance and adjust strategies.
• Remains up-to-date with emerging social media trends, algorithm changes, and audience preferences to keep content relevant.

Email Marketing
• Works closely with supervisor to build, schedule, and deploy email campaigns in HubSpot.
• Manage contact lists, segmentation, and database organization in HubSpot CRM.
• Create and maintain automated email workflows and drip campaigns.
• Upload creative assets and ensure campaign quality assurance.
• Monitor email performance and assist with optimization efforts.
• Optimize performance through A/B testing; test all aspects of email marketing including day and time sent, from address, subject line, call-to-action placement and contact frequencies.
• Employ a consistent best-practice approach and provide expertise for creating email, including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance.
• Responsible for coordinating the daily flow of emails with internal teams and external vendors as required.
• Work closely with internal team to effectively deploy all emails.
• Review provided content, links and copy prior to packaging assets, email testing to ensure all edits are reflected before deployment.
• Pull daily, weekly, monthly, and quarterly analytics reports measuring email performance.
• Proofs and collaborates with supervisor to provide okay to send on all emails before deployment.
• Accurate and timely campaign deployment.
• Well-maintained content calendars, email lists, and marketing workflows.
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Website and Google Analytics
• Works closely with supervisor and website administrator to manage and optimizes Google Ads campaigns.
• Conducts keyword research, create ad copy, set up targeting, monitor performance, and adjust strategies to improve ROI.
• Manages, edits, and publishes day-to-day text, images, and media on website.
• Proofread web copy, check links, and ensure pages match brand guidelines and web accessibility rules.
• Add relevant keywords, meta descriptions, and alt text to boost search engine rankings.
• Works closely with website administrator to communicate Google ad campaign performance results to teams and stakeholders.
• Monitors Google ad campaign progress and tracks daily or weekly Key Performance Indicators (KPIs) like clicks, conversions, and spend pacing.

Other
• Other related duties as assigned by supervisor
• Draft and distribute press releases and other external communications
• Support event, promotional, and brand marketing initiatives
• Conduct research and compile marketing reports as needed
• Assist with various marketing projects and administrative tasks to support overall marketing objectives
• Occasional to rare weekend or off-hours to respond to urgent Advertised Institute issues.
• Participates in regular face-to-face planned and impromptu planning meetings.
• Basic understanding (or willingness to learn expeditiously) of standard business operations and processes.
• Proactively addresses challenges, seeking opportunities for continuous improvement.
• Other duties or responsibilities are assigned.

Minimum Qualifications
• Bachelor of Science in Communications, Marketing or related fields,
• 1+ years of relevant professional experience.
• Knowledge of and ability to quickly develop proficiency in using and scheduling HubSpot and Meta Ads to develop ad campaigns is required.
• Knowledge of and ability to quickly develop proficiency in managing list in HubSpot and Meta.
• Proficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, Adobe Photoshop, Adobe Illustrator, InDesign, JavaScript, Python.
• Knowledge of and ability to quickly develop Google analytics proficiency for analyzing user behavior and traffic. Familiar with Google Tag Manager and basic landing page optimization.
• Ability to work on a team, within a singular department or cross-departmentally; adapts quickly to changing work demands, requirements or processes.
• Demonstrated proficiency in or able to quickly become proficient at using CRM software applications, particularly HubSpot.
• Experience with social media scheduling or quickly able to demonstrate proficiency in doing so.
• Experience with digital marketing and Pay-Per-Click (PPC) fundamentals or quickly able to learn and demonstrate proficiency.
• Highly organized with strong attention to detail; able to manage multiple projects and deadlines.
• Exceptional planning, organizational, time management, attention to detail and interpersonal skills.
• Excellent communication skills, including effective writing, speaking, and listening.
• Proficient in productivity software (i.e., Microsoft Office, G-Suite)
• Takes initiative and welcomes supervision; readily receives and applies feedback.
• Regular, reliable and punctual attendance.
• Disposition is consistently professional, cooperative, and collegial as evidence by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.
• Caring for and commitment to the vision, mission, and welfare of CRS.
• Must be able to work and thrive in an open suite, highly collaborative environment.

Physical Requirements
• Able to remain seated to use a computer or talk on phone for up to 8 hours/day with breaks and lunch.
• Must be able to lift, push, pull or carry up to up to 30 lbs.
• Occasional to rare travel may be required.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholder may vary from the above description. Other duties, as assigned by the jobholder’s supervisor, are also be required.

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