Acquisition Marketing Specialist

About EatClub

At EatClub, we believe restaurants and bars are the beating heart of every city’s culture. Whether it's discovering a hidden gem, grabbing a late-night takeaway, or meeting friends for a drink, our mission is simple: help the hospitality industry thrive through smart, powerful tech.

Our platform helps over 4 million customers discover top restaurants and access real-time deals that save them up to 50% off the bill. We empower more than 8,000 venues to fill empty tables, increase foot traffic, and maximise revenue.

#1 app in Food & Drink and awarded Australia's Fastest Growing Tech Company by the AFR in 2025. Now is an exciting time to join our team. Initially co-founded by Marco Pierre White and leaders in the food tech scene, we're now a 150+ person scaleup that's growing fast and making waves in the industry.

Why You’ll Love Working With Us

• You'll be at the centre of EatClub's growth engine, working across every paid acquisition channel
• Direct impact on the metrics that matter: CPA, LTV, and the unit economics driving our growth
• Work hands-on with cutting-edge AI tools and marketing data infrastructure (not just dashboards)
• Fast-moving environment where you'll see the results of your decisions within days, not quarters
• Collaborate closely with an external agency, internal product and engineering teams, and leadership
• Staff discounts to enjoy through EatClub

The Opportunity

EatClub is scaling its acquisition marketing across Australia and the UK, and we need someone who can operate the machine day to day. We've built the data infrastructure, the attribution pipelines, the cross-channel reporting, and the strategic framework. Now we need a specialist who can live in the platforms, optimise campaigns, surface insights, and keep the numbers moving in the right direction.

You will work directly with the Head of Acquisition Marketing, managing performance across Meta, Google, TikTok, Apple Search Ads, and Branch attribution. You'll be the person who spots a CPA spike on Monday morning, diagnoses whether it's a creative fatigue issue or a targeting change, and takes action before the week is out. You'll own the weekly reporting cadence, work with our agency partner on execution, and use AI-powered tools to move faster than a traditional one-person team ever could.

This is not a set-and-forget media buying role. You will need to think critically about attribution, understand the difference between platform-reported and independently attributed conversions, and get comfortable working with data across multiple systems. If you want to sharpen your skills at the intersection of performance marketing, data, and AI tooling, this role will accelerate your career.

Key responsibilities:

• Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
• Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
• Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
• Work with Branch attribution data to calculate true cost-per-acquisition across channels, understanding the difference between platform-reported and independently attributed metrics
• Coordinate with our external agency on campaign execution, creative briefs, budget pacing, and performance targets
• Conduct creative performance analysis, identifying which ad formats, messages, and hooks drive the lowest CPA and highest conversion
• Manage campaign change logs, tracking what was changed, when, and its impact on performance
• Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
• Use AI tools (Claude, MCP integrations, automated reporting) to accelerate analysis, generate insights, and automate repetitive workflows
• Support geo-level performance analysis across Australian states and UK cities to inform budget allocation
• Pull and cross-reference data from multiple sources (ad platforms, Branch, marketing database) to produce accurate, trustworthy reports
• Flag data discrepancies and attribution gaps proactively
  

What You Bring:

• 2-3 years experience in performance/acquisition marketing, paid social, or growth roles
• Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
• Strong analytical skills, comfortable working with data in spreadsheets or BI tools
• Understanding of mobile attribution (Branch, Adjust, AppsFlyer, or similar) and why platform-reported numbers differ from MMP data
• Experience with CPA/ROAS optimisation, not just vanity metrics like impressions and clicks
• Familiarity with A/B testing methodology and statistical thinking
• Comfort with AI tools for productivity (ChatGPT, Claude, Copilot, or similar), and genuine curiosity about using AI to do better work faster
• Strong attention to detail, the kind of person who notices when a number doesn't look right
• Clear written communication, able to summarise performance in a way that non-marketers can act on
• Experience working with external agencies or media partners
• Exposure to app-install campaigns and mobile growth is a strong plus

Maybe this role is not for you if:

• You only know how to operate one platform and aren't interested in learning others
• You treat attribution as "whatever the platform says" without questioning the numbers
• You wait to be told what to optimise rather than proactively surfacing issues
• You are uncomfortable with ambiguity or incomplete data, and need perfect dashboards before taking action
• You see AI as a threat rather than an accelerant
• You prefer to work in silos rather than coordinating across teams and partners
• You are not comfortable context-switching between strategic thinking and hands-on execution
• You want a role where the playbook is already written and you just follow it

If you're curious about what we're building, you're welcome to explore EatClub ahead of your interview. First-time users who choose to give it a try can use the code "ECAPPLY5" for an optional $5 voucher to test the experience. This is entirely voluntary and has no impact on your application or interview process.

One last note: even if you feel that you don’t meet all the criteria above, we encourage you to apply. Past work experience is not the only indicator of future success, and we are on the look out for hungry talent who wants to grow with us. So if you want to be a part of something remarkable, then we’re excited to hear from you.