Acquisition Marketing Manager

About us

Bally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions.

Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. Operating at the intersection of technology, regulation, and entertainment. We are optimally positioned to capitalise on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.

More about the role

Ready to make your mark on some of the biggest names in iGaming? We're looking for an ambitious Acquisition Marketing Manager to join our rapidly growing international business and take ownership of our paid media strategy across the UK & Ireland. Working across a portfolio of household brands, you'll shape high-impact acquisition strategies, manage multi-million-pound media budgets and drive growth across paid social, display, programmatic, video and in-app advertising. This is your opportunity to influence the direction of our acquisition strategy, test bold new ideas and deliver campaigns that reach millions of players.

Working closely with the Director of Acquisition and Head of Paid Media, you'll play a pivotal role in defining what's next. From partnering with creative, insights and product teams to pushing the boundaries of campaign performance through experimentation and advanced measurement, you'll be empowered to innovate and make a tangible commercial impact. You'll also lead and inspire a talented team of junior and senior executives, helping them grow into future leaders while building a collaborative, high-performing culture that delivers exceptional results and keeps us ahead of the competition.

So, what will you be doing?

• Owning end-to-end strategy within your channel expertise and empowering executives to maximise the potential impact of campaign management.
• Aligning with Head’s and other Acquisition Managers in the budgeting and projection process, ensuring your channel knowledge is shared and multi-million-pound budgets are allocated as efficiently as possible across the team.
• Using methods such as MMM, MTA models, and incrementality studies to improve understanding of campaigns and wider channel mix beyond last-click attribution.
• Attending conferences and on-site events to network and gain insights from competitors and the broader marketing landscape.
• Ensuring that our campaign creative is best-in-class across all formats.
• Working with the Design team to innovate our creative concepts and ensure that we’re pushing the boundaries beyond BAU.
• Overseeing testing across creative, landing pages/store listings and audiences, working with the Acquisition Ops & Effectiveness team to plan tests, improve reporting, and enhance campaign capabilities.
• Leading relationship with partners such as Meta, ensuring we are following best practices and staying on top of new products and opportunities.
• Managing the onboarding process by making sure suppliers are the right fit for our business goals and are a value add, including negotiating deals and commercial terms, submitting contracts via Terzo, and working with Ads Ops to ensure Partners can connect into our Martech stack for tracking and reporting.
• Playing a key part in the delivery of projects across the Acquisition and UK & Ireland market team.
• Building and mentoring a high-performing execution team, developing future leaders.
• Ensure executives are equipped with the resources they need to succeed in their role, and members have continuous feedback and understand progression paths.
• Owning or contributing to recruitment processes where required.

And what will you need?

• Experience working on campaigns across relevant channels, i.e. PPC, Social Media, Programmatic and App channels.
• Proven experience leading, coaching and developing high-performing teams, creating an environment that supports collaboration, continuous learning and individual growth.
• A strategist with deep expertise across Paid Media channels.
• Confidence in presenting results to senior leaders and crafting an effective story.
• Conviction in your ideas and actions backed by a compelling story or evidence.
• Ability to prioritise tasks within your own work and when delegating to Executives
• Always thinking ahead and coming up with ideas without prior prompting.
• Ability to remain energised in fast-paced and ever-changing digital environments.

What benefits will you get?

• 25 days annual leave, plus the bank holiday allowance.
• Health insurance.
• Company share scheme.
• Volunteering days.
• Home office allowance.
• Wellness or Gym allowance.
• Flexi-block policy allowing you to work abroad for up to four weeks a year.
• Annual Summer and Christmas parties.

DNA / Values

At Bally’s Intralot we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We Win as One, we succeed together - across every location and every function. We collaborate openly, raise each other up, and share the wins. We're Powered by Curiosity, we ask questions, challenge assumptions and make space to learn and innovate. We have Fun with Purpose, we bring creativity, energy and joy to how we work and what we deliver, because when people enjoy what they do, the work is better for everyone. Our teams Embrace the Possibility, when opportunity appears, we act. When the unexpected hits, we adapt. We don’t wait for change - we move towards it. At Bally's Intralot, we Guard the Game, we protect what matters most, fair play for our players, integrity for our partners, and accountability in everything we do.

Equal Opportunities

At Bally’s Intralot, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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