Account Executive
Knak · Ottawa, Canada ·
- Category
- Sales
Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. To have the biggest impact on the world, we stay focused on our core mission, which is...
Empowering marketers to be creative.
That’s why Knak exists.
In a world where AI has made everyone a creator, Knak helps marketers turn ideas into on-brand, high-performing campaigns at scale. The world's most AI-forward companies, including Meta, OpenAI, NVIDIA, Vercel, Notion and Stripe, use Knak as their agentic marketing production layer.
Here's what they and our investor Insight Partners figured out: creation got easy, but that’s making production harder. Every new idea and brief still has to be built, versioned, checked, approved, and shipped across every channel, and that work runs on handoffs, review cycles, and a lot of copy-paste. That middle stretch of the marketing stack has no system, no standard, and no owner.
Knak is the flexible factory for that work. Our customers set the brand rules, choose the tools that feed in and the platforms that send, and decide where AI does the work and where people do. We handle the repeatable parts, so marketers get their time back for the parts that aren't.
We're built by marketers, for marketers. We started with email because it's the hardest channel to get right and where many campaigns win or lose. Now we're bringing that same production discipline to every channel our customers use.
The Role
As an Account Executive at Knak, you will be responsible for driving new business revenue by identifying, developing, and closing opportunities across mid-market and enterprise accounts. You will own the sales process from initial engagement through close, balancing proactive outbound prospecting with the effective conversion of inbound opportunities.
Reporting to the Director of Sales, you will develop a strong understanding of each prospect's business challenges, build relationships with key stakeholders, and use a consultative approach to demonstrate how Knak can deliver meaningful business value. You'll work closely with Sales Development, Marketing, Product, Customer Success, Revenue Operations, and Sales Leadership throughout the sales process.
Roles & Responsibilities
- Build and manage a high-quality sales pipeline through strategic outbound prospecting and effective qualification and conversion of inbound opportunities.
- Partner with Marketing and Sales Development to identify priority accounts, personas, and opportunities.
- Develop a strong understanding of Knak's product, customers, market, and the challenges our buyers face.
- Conduct thoughtful discovery and deliver relevant product demonstrations that connect customer needs to Knak's capabilities and business value.
- Own assigned opportunities from qualification through close, developing and executing a clear strategy for each deal.
- Manage stakeholder engagement, next steps, business case development, demonstrations, commercial conversations, negotiation, procurement, and contracting.
- Identify and build relationships with multiple stakeholders within prospective accounts, including senior decision-makers and executive sponsors.
- Understand customer decision criteria, buying processes, organizational priorities, procurement requirements, and potential barriers to purchase.
- Tailor messaging, demonstrations, and business cases to customer priorities, clearly articulating Knak's differentiation, expected business impact, and return on investment.
- Maintain accurate and current CRM data, establish clear next steps and close plans, and regularly assess deal health and risk.
- Provide timely, evidence-based pipeline forecasts to Sales Leadership.
- Make informed decisions about opportunity prioritization, stakeholder engagement, deal strategy, and resource allocation.
- Collaborate with Sales Development, Marketing, Product, Customer Success, Revenue Operations, and Sales Leadership to create a coordinated customer experience.
- Share customer and market insights with internal teams and engage the appropriate cross-functional resources throughout the sales process.
- Continuously improve sales effectiveness by seeking feedback, reviewing performance, learning from wins and losses, and deepening product and industry knowledge.
- Refine prospecting, discovery, demonstration, negotiation, and closing skills to take on increasingly complex opportunities.
- Achieve assigned new business revenue targets while maintaining appropriate pipeline coverage.
- Represent Knak professionally with prospective customers, from day-to-day practitioners to senior executives.
Skills & Experience
- Proven experience in B2B SaaS sales, ideally selling into mid-market and/or enterprise organizations.
- Demonstrated track record of meeting or exceeding revenue targets.
- Experience owning a full sales cycle, from discovery and qualification through negotiation and close.
- Strong consultative selling and discovery skills, with the ability to uncover business challenges and underlying customer needs.
- Ability to navigate multi-stakeholder sales processes and engage confidently with senior decision-makers.
- Strong presentation, demonstration, negotiation, and written and verbal communication skills.
- Ability to articulate business value and translate product capabilities into relevant customer outcomes.
- Strong pipeline management, forecasting, organization, and time-management skills.
- Comfort using CRM and sales technology to manage opportunities and make data-informed decisions.
- A curious, proactive, and coachable approach, with a focus on continuous improvement.
- Ability to work independently while collaborating effectively across teams.
Base Salary: The anticipated base salary range for this position is $90,000-110,000. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. This range reflects base salary only and does not include other forms of compensation that may be available as part of the total rewards package.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].
At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as video interviews which are transcribed with AI. Humans are still at the core of our decision making! Please note that this job post is for an existing vacancy.
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