Account Based Marketing Specialist
Anaplan · Minneapolis, United States ·
- Category
- Marketing
- Experience
- 2+ years
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!
Anaplan is looking for an Account Based Marketing Specialist to join the Demand-ABM-Digital team.
As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account-based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account-based strategic initiatives.
Your Impact
Campaign & Webinar Operations Support
- Support execution of core Demand Gen programs: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
- Coordinate Event Logistics: Manage internal and 3rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics.
- Keep Projects on Track: Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.
Digital Tools & Content Management
- Manage personalization and chat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
- Build digital content experiences: Update and maintain branded digital content hubs and microsites using PathFactory.
- Build target lists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.
Reporting & Optimization
- Track campaign performance: Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.
- Collaborate across teams: Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.
Your qualifications, your influence
- Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment
- Bachelor’s degree in Business, Marketing, or a related field
- 2+ years of B2B demand generation or account based marketing experience in SaaS
- Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
- Strong communication and presentation skills
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Preferred Skills:
- Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus
Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [email protected] before taking any further action in relation to the correspondence.
Privacy & AI Notice
Candidate data processed during our recruitment activities is handled in accordance with our Candidate Privacy Notice. This may include the use of artificial intelligence or automated tools to assist our team in evaluating qualifications.