Abeka Lifecycle Marketing Manager

Dedicated to Excellence, Committed to Service

Abeka Lifecycle Marketing Manager

The Lifecycle Marketing Manager will guide the strategy, execution, and optimization of customer lifecycle marketing initiatives for Abeka Learning at Home Solutions, including Abeka Academy and related products, services, and resources. This role focuses on engaging prospective, new, and existing customers across all stages of the journey from awareness and acquisition through retention, loyalty, and advocacy. Responsibilities include developing and managing lifecycle campaigns across multiple channels, improving customer experience, and increasing lifetime value through data-driven marketing strategies. This role will develop, deliver, and support initiatives that drive sustained growth of the Abeka brand through personalized communication, automation, and strategic content.

Retention Strategy and Lifecycle Planning

Develop, coordinate, and implement lifecycle marketing strategies focused on customer retention, engagement, and long-term loyalty. Define and manage post-purchase customer journey stages including onboarding, engagement, renewal, and reactivation. Align lifecycle initiatives with business goals, budgets, and timelines while reinforcing the value and continued use of Abeka products and services.

Customer Experience and Journey Optimization

Map and analyze the customer journey to identify opportunities to improve satisfaction, engagement, and retention. Create and manage targeted campaigns and automated workflows that nurture customers throughout their lifecycle. Ensure consistent, personalized communication across channels to strengthen relationships and enhance the overall customer experience.

Data Analytics and Retention Performance Reporting

Track, measure, and report on retention-focused metrics such as engagement, churn, renewal rates, and customer lifetime value. Utilize analytics tools to evaluate campaign effectiveness and identify trends impacting retention. Conduct testing and optimization efforts to improve messaging, timing, and channel performance, and provide actionable recommendations for continuous improvement.

Segmentation, Personalization, and Communication

Develop and maintain audience segmentation strategies based on behavior, usage, and engagement data to support retention efforts. Implement personalized messaging and content that reinforces product value and encourages continued engagement. Collaborate with internal teams to ensure alignment of messaging, provide regular updates on lifecycle initiatives, and support organizational awareness of customer retention strategies.

FLSA Status - Professional (Exempt)

Education Required

Bachelor's Degree

Work Experience Required

2+ years in lifecycle marketing

Physical Requirements and Skills

Communication, Customer Lifetime Value, Customer Relationship Management (CRM) System, Customer Service, Data-Driven Decision Making, Deadline Management, Interpersonal Relationships, Lifecycle Marketing, Marketing Automation Platforms, Market Trend Analysis, Multitasking, Problem Solving, Professional Writing

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.