On-Page SEO Specialist
Description
The On-Page SEO Specialist works with an elite team of dynamic, creative professionals to brainstorm, plan, and implement high-value content and SEO for our clients in original, clever, and inventive ways. This role is perfect for someone with a keen eye for detail with their finger on the pulse of SEO best practices. Must have experience with Local SEO, on-page SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business.
The client is committed to providing end-to-end SEO services, including content strategy and creation, technical SEO optimization, on-page SEO tactics, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities:
● Editing and optimizing content to improve a client's content ranking in search engines
● Have a keen eye for detail and possess excellent SEO and content trends knowledge
● Publishing new content and improving/enhancing existing content
● Creating keyword-targeted copy to optimize content for specific keywords
● Using digital tools to identify search trends and key phrases
● Publishing and enhancing landing pages in WordPress
● Creating custom graphics and enhancing images for landing pages and blogs
● Posting and optimizing blogs for targeted phrases.
● Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
● Identifying critical client/account issues and escalating them to appropriate executives promptly
● Using SEO principles to maximize the copy’s reach (internal linking, metadata optimization, indexing, image optimization, sitemaps, heading optimization)
● Interpreting copywriting briefs to understand project requirements
● Maintaining editorial calendars
● Editing content to improve optimization
● Ensuring that SEO and SMO strategies are effectively implemented
● Marking up sites and content with JSON schema, specific to law firms
● Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
● Optimizing permalink structures to improve URL clarity and SEO performance.
● Implementing and managing 301 redirects to preserve rankings and link equity.
● Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
● Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.
● The core focus of this role is publishing and on-page SEO, supported by local and technical SEO where needed
● You’ll work as part of a collaborative SEO team with other specialists and report to an SEO Manager focused on legal-industry clients
Requirements:
● 3-4+ years of experience doing SEO work for clients within an agency environment
● 3+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
● Expert knowledge of SEO and Analytics
● Expert knowledge of WordPress & complex themes
● Desire to lead local strategy for a large-growth SEO client
● Strong knowledge of Local SEO best practices, Google My Business, GBP API, and experience managing and optimizing local listings
● Excellent writing, editing, and proofreading skills
● Knowledge of HTML, CSS, and JSON
● Knowledge of Ahrefs, SEMrush, and Google Search Console.
● Experience in the legal vertical
● SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
● Experience working directly on websites (primarily WordPress, but other CMS experience is a plus)
● Advanced technical SEO experience is a plus