On-Page SEO Specialist (Senior)
Description
In this position, you'll be part of a small elite team of dynamic, creative, demand generation professionals and will own the growth of the client's website. This role is perfect for someone with a keen eye for detail, with their finger on the pulse of SEO best practices, you consume a wide variety of content like it's candy, and can filter out the noise to see the big picture. The client is committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
● Strategy:
○ Creating and maintaining the keyword strategy
○ Creating and maintaining the competitive strategy
○ Using digital tools to identify search trends and key phrases
○ Have a keen eye for detail and possess excellent SEO and content trends knowledge
○ Understanding of our competitive landscape and how to dominate the SERPs
○ Maintaining editorial calendars
● Execution:
○ Creating, editing, and optimizing content and creatives to improve the client's ranking in search engines
○ Publishing new content and refreshing existing content
○ Creating keyword-targeted copy to optimize content for specific key phrases
○ Publishing and enhancing pages in Webflow and/or WordPress
○ Creating custom graphics and enhancing images for landing pages and blogs
○ Posting and optimizing blogs for targeted phrases
○ Using SEO principles to maximize copy's reach (internal linking, metadata optimization)
○ Interpreting copywriting briefs to understand project requirements
○ Marking up our site and content with JSON schema
● Reporting/Oversight:
○ Weekly reporting on all KPIs
○ Consistent monitoring of our Share of Voice
○ Consistent monitoring of our competitor's activity and updating our strategy accordingly
○ Ensuring that SEO and SMO strategies are effectively implemented
Requirements
● 3-5 years experience as an On-Page SEO Specialist
● Expert knowledge of SEO and Analytics
● Expert knowledge of Webflow and/or WordPress
● Excellent writing, editing, and proofreading skills
● Knowledge of HTML, CSS, and JSON
● Knowledge of Ahrefs, SEMrush, and Google Search Console.
● Proficiency with Copyscape or Surfer SEO
● Experience in the legal vertical
● SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
● Some experience using Market Muse, Clearscope, etc.